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JANUARY 20, 2010 - D.C.'S TOP MARKETING PROFESSIONAL JOINS EXECUTIVE TEAM

For Immediate Release

Virginia Beach, Virginia - January 20, 2010 - The Breeden Company, one of the mid-Atlantic's largest real estate companies, announced that Alanna Doczi Deal has joined its executive team as the vice president of corporate marketing.

Deal will oversee marketing for the residential, multi-family and commercial entities that operate under The Breeden Company. With more than 11 years of real estate experience, Deal, an award-winning marketer, has a proven track record in fast-paced, high-growth companies.

The Breeden Company built a solid reputation by consistently delivering high-quality properties and services. The demand for this expansion follows a natural progression to bolster the company brand.

"With our continued growth, it became evident that we find the right person to oversee the company's brand and marketing initiatives," said Ray Breeden, company founder and chairman of the board. "Alanna's experience and skill set will leverage our company strengths as we continue to grow. She is extremely intuitive with a wealth of experience in marketing, and she will be a savvy asset to further enhance our executive team."

The bulk of Deal's Washington DC experience is with the National REIT Charles E. Smith Residential/Archstone-Smith and with PN Hoffman, a prominent Washington DC-based development firm. In addition to exceptional branding experience, she has developed, managed and executed successful and award-winning lead-generation programs, marketing campaigns and websites.

About The Breeden Company
For nearly half a century, The Breeden Company has built a solid reputation in the residential, multi-family, commercial and resort development industries. The company has developed, built and operated over 4,200 apartments with an additional 400 units under construction, two million square feet of commercial shopping center and office space with an additional 60,000 feet under construction, and 1,700 residential homes. The organization's diverse business model and successful track record has made The Breeden Company a leader in the real estate industry.

Media Contact:
Alanna Doczi Deal
Vice President of Corporate Marketing, The Breeden Company | 757.486.1000