The Breeden Company, the nationally recognized Virginia Beach-based real estate development firm, announced today that Parkside at Charles Street, a Breeden Class-A multifamily asset in Newport News, Virginia, has once again been designated by J Turner Research as one of the nation’s top ORA ranked communities. J Turner Research is an independent research company that, among many things, monitors the online reviews and ratings of over 130,000+ properties nationwide. J Turner Research pioneered the ORA score, otherwise known as the Online Reputation Assessment. This score serves as a multifamily industry standard in measuring, benchmarking and comparing a property’s online reputation in each submarket, market and nationally. Their model measures a property’s online reputation across various review sites and internet listing sites by establishing a single score on a scale of 0- 100.
In 2022, J Turner Research determined that the average ORA score was 62.69. More than 490 properties across the country qualified for the top ORA score listing with 82% of those properties scoring at or above an ORA score of 90. Parkside at Charles Street Apartments obtained an ORA score of 97. The community has been designated with this top national honor for several years and is the only apartment community in Newport News, Virginia to receive the distinguished honor. “I am more than proud of the consistent efforts of the Parkside at Charles Street management team in interacting with prospective residents and current residents to evoke top scores and reviews. It is an enormous feat to not only obtain this national designation in a year, but the Parkside at Charles Street team has obtained this highly coveted honor year after year. This award speaks to their dedication to excellence,” said Bonnie Moore, President of Breeden’s Property Management division.
To learn more about J Turner Research, and the ORA score, visit www.jturnerresearch.com.
